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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

20 Feb 2026

Fiscal policy 'needs a rethink', says business group

The Institute for Fiscal Studies (IFS) has warned the government that the UK's current fiscal policy 'needs a rethink'.

Hot Topic

26 Jan 2026

Budget changes to salary sacrifice highlight value of pension planning

A look at the latest changes and putting tax-efficient plans into action.