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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

30 Jul 2021

Data reveals nearly two million workers remain on furlough scheme

Ahead of the Coronavirus Job Retention Scheme (CJRS) being wound down over the summer, data published by HMRC has revealed that almost two million workers remain on furlough.

Hot Topic

29 Jul 2021

Turnover tests and reasonable belief - applying for the fifth SEISS grant

The fifth instalment of the grant opened for applications in late July