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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

08 Apr 2020

Don't rush financial decisions, urge regulators

Savers and investors must stay calm and refuse to be rushed into financial decisions during the coronavirus (COVID-19) pandemic, according to regulators.

Hot Topic

27 Mar 2020

Chancellor unveils help for self-employed workers

Government support for the impact of COVID-19.