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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

20 Mar 2025

Chancellor should consider tax rises in the Spring Statement

Chancellor Rachel Reeves should consider increasing taxes at this month's Spring Statement, according to the Resolution Foundation.

Hot Topic

25 Feb 2025

Rise of the side hustle

Last year saw a rise in self-employed numbers across the UK which was driven by a significant increase in the number of side hustles.